Market and competitor research services
Market and competitor research before a product launch, a new feature or a move into a new market: desk research, competitor products and pricing, customer interviews, surveys and market sizing, brought together in a written report that answers the question you started with, with market researchers for your team or a study delivered end to end.
Market research we carry out
Desk research
Published statistics, industry reports, registers, reviews and search demand gathered and checked, with the source and date of every figure stated beside it.
Competitor analysis
Who already serves your customers, what their products do, how they price and sell them and what their customers complain about, set out side by side.
Customer interviews
Conversations with the people you want to sell to about the problem, how they solve it today and what they pay for it now, run as customer development rather than a sales pitch.
Surveys
Questionnaires written to avoid leading questions, sent to the right audience and analysed with the sample size stated beside every result.
Market sizing
How many potential customers there are and what they could spend, worked out from real counts and prices rather than a share of a headline figure.
A report you can act on
Findings, the evidence behind each one and a clear recommendation for the decision in front of you, presented to your team and delivered with the raw data.
Hire market researchers
Dedicated market researchers
Market researchers who join your team full time, work in your tools and process, and report to your lead. You interview them; we carry the Ukrainian contract, payroll, invoicing and leave.
Market research projects
A defined piece of market research with a scope, a fixed plan and a named lead on our side who owns the result and reports progress in your channels.
Ongoing market research
Market research as a continuing service: the same people every month, a backlog you prioritise, and hours you can see in our portal and on the invoice.
The dedicated team page explains how specialists join your team, and the outsourcing page covers project delivery, take-overs and how we charge.
Who works on your market research
Market researchers
Study design, desk research and the report
Business analysts
Competitor products, pricing and processes
UX researchers
Customer interviews and surveys
Data analysts
Survey results, search demand and market sizing
Product managers
What the findings mean for the product and the launch
How we run market research
Each study starts from the decision it has to inform, such as whether to build a product, which market to enter first or how to set the price, written down before the research begins. The methods are chosen for that question: desk research when the answer is already published, interviews when you need to understand people, and a survey when you need to count them.
Every figure in the report carries its source and date, and every quote comes from a real conversation, anonymised and handled under GDPR. Our product managers and engineers work in the same company, so the findings can go straight into a product plan, a specification or a launch.
Other research and audits we carry out
Discovery and technical specification
A discovery phase before a build: workshops, requirements, the first release, architecture, a Figma prototype and an estimate, written into a technical specification any team can build from.
R&D and proof of concept
Proof of concept, prototypes and R&D for ideas that may not work yet: AI and data experiments, integration spikes, device prototypes and research reports for grant-funded projects.
Code and technical audit
Code and technical audits of existing software: code quality, architecture, security, dependencies and licences, performance, infrastructure and cloud costs, with a written list of risks ranked by impact.
Website audit
Website audits of technical SEO, speed and Core Web Vitals, WCAG 2.2 accessibility, security headers, analytics and UX, with every problem ranked by impact and the fixes made by the same team.
Questions about market research
How much does market research cost?
It depends on the question, the markets and the methods, since a desk study costs less than one with interviews and a survey. After a short brief you get the scope, the report date and the price in writing, and the work starts only when you have agreed to them.
Which markets can you research?
Ukraine, the rest of Europe and North America, through published sources, search data and interviews with people in the market itself. The brief sets which countries and which customers the study covers.
How long does market research take?
A desk study and a competitor analysis take less time than a study with interviews and a survey, because finding the right people and collecting answers take time of their own. The plan gives the date of each step and of the final report.
How quickly can market researchers start?
When the right market researcher is available, the start is gated only by your interview and the NDA and IP assignment. Otherwise we run a search, which typically produces candidate profiles within two to three weeks, and nobody starts until you have said yes.
How do we hire market researchers through BigTree108?
Tell us the work, the seniority and the hours you need. We propose one or two people with their profiles, you interview them the way you would interview your own hire, and you sign one agreement with BIG TREE 108 LLC and receive one invoice a month.
Who owns the work they produce?
You do. Every specialist has a signed contract with BigTree108 that assigns all work product to the company, and our agreement with you assigns it onward. Code, designs and documents are delivered into your own repositories and tools, not kept where only we can change them.
Need to know whether there is a market?
Tell us the product or the market and the decision you are facing. You get an answer within one business day: a research plan with the methods, the report date and the price.