B2B lead generation services
B2B lead generation services: ideal customer profiles and account research, verified contact lists, cold email and LinkedIn outreach, appointment setting for your sales team and CRM hygiene, run under GDPR and each platform’s rules, with dedicated lead generation specialists for your team or outbound run as an ongoing service.
Lead generation work we take on
Ideal customer profile research
Target industries, company sizes, regions and job titles defined from the customers you already win and keep, then accounts researched one by one for what makes your offer timely: funding, hiring, a new market or a change of technology.
Verified contact lists
Lists built in LinkedIn Sales Navigator, Apollo, Clay or Cognism, every email address verified before use, and the source of each contact recorded so you can tell anyone who asks where their details came from.
Cold email campaigns
Short, personal sequences written for each segment and sent from separate, warmed-up domains with SPF, DKIM and DMARC in place, at modest daily volumes, with every reply read by a person and every opt-out honoured at once.
LinkedIn outreach
Connection requests, messages and InMail sent by a person from real profiles, within LinkedIn’s limits and without the bots and browser extensions its User Agreement prohibits, alongside posts that make the profile worth accepting.
Appointment setting
Replies qualified against criteria agreed with your sales team, meetings booked straight into their calendars, and each meeting handed over with the account research and the conversation so far.
Account-based marketing
A named list of target accounts worked through outreach, LinkedIn ads and content together, with several people in each buying group reached in one coordinated sequence.
Inbound lead qualification
Form fills, demo requests and chat enquiries answered on the same working day, checked against your criteria and routed to the right salesperson, so inbound interest does not wait days for a reply.
CRM hygiene and pipeline reporting
Every contact, touch and reply logged in HubSpot, Salesforce or Pipedrive, duplicates merged, and a weekly report of messages sent, reply rates, meetings booked and meetings held.
Outreach compliance
Each target country checked before the first message: legitimate interest assessed and documented under GDPR, the UK’s PECR, CAN-SPAM and Canada’s CASL observed, people told in the first message where their details came from, and anyone who objects removed from every list.
Hire lead generation specialists
Dedicated lead generation specialists
Lead generation specialists who join your team full time, work in your tools and process, and report to your lead. You interview them; we carry the Ukrainian contract, payroll, invoicing and leave.
Lead generation projects
A defined piece of lead generation with a scope, a fixed plan and a named lead on our side who owns the result and reports progress in your channels.
Ongoing lead generation
Lead generation as a continuing service: the same people every month, a backlog you prioritise, and hours you can see in our portal and on the invoice.
The dedicated team page explains how specialists join your team, and the outsourcing page covers project delivery, take-overs and how we charge.
Who works on your lead generation
Lead generation specialists
Research, lists and outreach campaigns
Sales development representatives
Replies, qualification and meetings
Lead researchers
Account research and contact verification
Copywriters
Email sequences and LinkedIn messages
CRM administrators
HubSpot, Salesforce and Pipedrive set-up and reports
How we run outbound
Outreach goes out under your brand, from domains your company owns and from the LinkedIn profiles of people who represent it, and every contact, message and reply is kept in your CRM. Lists are built for each campaign rather than bought in bulk, each address is verified, the source of each contact is recorded, and nobody who asks to be left alone is contacted again.
Results depend on the market, the offer and how quickly your team follows up, so nobody can honestly guarantee a number of leads or meetings. We agree the measures up front: accounts reached, reply rate, positive replies, meetings booked and meetings held, and later the pipeline and revenue your CRM attributes to the campaign, and we report them every week.
Other digital marketing services
PPC advertising
PPC and paid advertising services: Google Ads, Microsoft Advertising, Meta, LinkedIn and TikTok campaigns with conversion tracking set up first, with dedicated PPC specialists or project delivery.
Social media marketing
Social media marketing services: content calendars, posts and short-form video, community management, creator partnerships and paid social, with dedicated social media managers or ongoing project delivery.
Email marketing
Email marketing services: campaigns, lifecycle and automated flows, templates, deliverability and segmentation in Klaviyo, Mailchimp, Braze and HubSpot, with dedicated email marketing specialists or project delivery.
Marketing automation
Marketing automation and CRM services: HubSpot, Salesforce Marketing Cloud, Marketo Engage and ActiveCampaign set-up, lead scoring, attribution and integrations, with dedicated specialists or project delivery.
Questions about B2B lead generation
Which industries do your lead generation specialists work in?
Mostly software and SaaS companies selling to businesses; IT services firms looking for clients in Europe and North America; marketing agencies; fintech companies selling to banks, lenders and merchants; e-commerce technology suppliers; education providers selling to companies and schools; AI and data products; cloud, hosting and telecom providers; and healthcare technology firms selling to clinics and hospitals.
Is cold outreach allowed under GDPR?
B2B outreach can usually rely on legitimate interest, provided the message is relevant to the person’s role, the interest is assessed and documented, people are told where their details came from, and objections are honoured at once. Some EU countries require prior consent for B2B email, so we check the rules for each country first and reach those markets through LinkedIn, events or ads. This describes how we work, not legal advice; your counsel has the final word.
Do you use automation tools on LinkedIn?
No. LinkedIn’s User Agreement prohibits bots and browser extensions that automate activity, and accounts that use them risk being restricted. We use Sales Navigator for research and send messages by hand, which keeps the volume sensible and the profiles safe.
How quickly can lead generation specialists start?
When the right lead generation specialist is available, the start is gated only by your interview and the NDA and IP assignment. Otherwise we run a search, which typically produces candidate profiles within two to three weeks, and nobody starts until you have said yes.
How do we hire lead generation specialists through BigTree108?
Tell us the work, the seniority and the hours you need. We propose one or two people with their profiles, you interview them the way you would interview your own hire, and you sign one agreement with BIG TREE 108 LLC and receive one invoice a month.
Who owns the work they produce?
You do. Every specialist has a signed contract with BigTree108 that assigns all work product to the company, and our agreement with you assigns it onward. Code, designs and documents are delivered into your own repositories and tools, not kept where only we can change them.
Looking for new B2B clients?
Tell us what you sell, to whom and in which countries. You get an answer within one business day: a plan for the first campaign, or candidate profiles.