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BigTree108

PPC and paid advertising services

PPC and paid advertising services: Google Ads search, Shopping and Performance Max campaigns, Microsoft Advertising, paid social on Meta, LinkedIn and TikTok, YouTube and Demand Gen, and the conversion tracking that measures all of it, run in your own ad accounts by dedicated PPC specialists or as a managed paid advertising project.

Paid advertising we manage

  • Google Ads search campaigns

    Keyword research, campaigns structured by product and search intent, responsive search ads, negative keywords reviewed every week against the search terms report, and AI Max for Search tested against the existing set-up before it is rolled out.

  • Conversion tracking and tagging

    Google Tag Manager with server-side tagging, Google Analytics, enhanced conversions, the Meta Conversions API, the LinkedIn Insight Tag and the TikTok Events API, deduplicated between browser and server and respecting each visitor’s choice through your cookie banner and Google’s consent mode.

  • Performance Max and Shopping

    Merchant Center feeds with clean titles, prices and attributes, Shopping and Performance Max campaigns split by margin or product group, and asset groups built with your designers, with search term and channel reports checked so the automation spends where it should.

  • Meta ads on Facebook and Instagram

    Advantage+ sales, leads and app campaigns alongside manual campaigns where control matters, audiences built from your customer lists and site visitors, and creative tested in planned rounds rather than one ad at a time.

  • LinkedIn advertising

    B2B campaigns in LinkedIn Campaign Manager targeted by job title, function, seniority and company list, with Lead Gen Forms synced to your CRM, document ads and Thought Leader Ads, and the Conversions API reporting which leads became qualified.

  • Microsoft Advertising

    Search campaigns imported from Google Ads and then tuned on their own bids and budgets, reaching searchers on Bing, Yahoo and DuckDuckGo, with Performance Max and display placements on MSN, Microsoft Edge and Outlook where they suit the audience.

  • TikTok ads

    Smart+ and manual campaigns in TikTok Ads Manager, Spark Ads that promote your own and creators’ organic posts, vertical video cut to hold the first seconds, and the TikTok Pixel and Events API in place before the first spend.

  • YouTube and Demand Gen

    Video and Demand Gen campaigns across YouTube, Shorts, Discover and Gmail, with remarketing and lookalike segments, measured by conversions and, where the budget qualifies, by brand lift studies.

  • Landing pages and A/B tests

    Landing pages built in Webflow, WordPress or your own front end, fast on a phone and matched to the ad that sends the visitor, with A/B tests and Microsoft Clarity recordings, run with consent, showing where visitors drop off.

Hire PPC specialists

  • Dedicated PPC specialists

    PPC specialists who join your team full time, work in your tools and process, and report to your lead. You interview them; we carry the Ukrainian contract, payroll, invoicing and leave.

  • Paid advertising projects

    A defined piece of paid advertising with a scope, a fixed plan and a named lead on our side who owns the result and reports progress in your channels.

  • Ongoing paid advertising

    Paid advertising as a continuing service: the same people every month, a backlog you prioritise, and hours you can see in our portal and on the invoice.

The dedicated team page explains how specialists join your team, and the outsourcing page covers project delivery, take-overs and how we charge.

Who works on your paid advertising

  • PPC specialists

    Google Ads, Microsoft Advertising, budgets and bidding

  • Paid social specialists

    Meta, LinkedIn and TikTok campaigns

  • Tracking and analytics specialists

    Tag Manager, server-side tagging and conversion APIs

  • Graphic and motion designers

    Ad creatives and video for each placement

  • Webflow and WordPress developers

    Landing pages and site changes

How we run paid advertising

Campaigns run in your own Google Ads, Microsoft Advertising, Meta, LinkedIn and TikTok accounts, with our specialists added as users you can remove at any time. Pixels, conversion data, audiences and creatives stay in your accounts and the platforms bill the ad spend to you, so the history and what the campaigns have learned stay with you whoever runs them next.

Tracking comes before spend: conversions are defined with you, checked end to end and deduplicated before a campaign launches. Nobody can promise a cost per lead or a return on ad spend in advance, because both depend on your market, offer and site as much as on the account. We commit to the work and the reporting: spend, conversions, cost per conversion and revenue where it is tracked, set against targets agreed with you, with what was changed and why.

Other digital marketing services

Digital marketing overview

Questions about PPC advertising

Which industries do your PPC specialists work in?

Mostly e-commerce and retail, with Shopping and Performance Max campaigns fed from the product catalogue; SaaS and B2B software companies, running search and LinkedIn campaigns for demos and trials; marketing agencies that need extra specialists on their clients’ accounts; education and online courses; healthcare and wellbeing, within each platform’s health advertising policies; fintech, where Google requires financial services advertisers to be verified in many countries; and mobile and consumer apps buying installs on Google, Meta and TikTok.

Can you audit our existing ad accounts?

Yes. With view-only access to your ad accounts and analytics, we check the tracking, the account structure, search terms, audiences, budgets and spend that brings nothing back, and deliver a written list of findings in order of impact before anything is changed.

How do you report results?

A dashboard in Data Studio or your own BI tool, fed from the ad platforms and your analytics, with spend, conversions, cost per conversion and revenue by campaign, plus a short written note on what changed, what was learned and what comes next. Where your CRM records which leads became customers, those outcomes are fed back to the platforms and into the report.

How quickly can PPC specialists start?

When the right PPC specialist is available, the start is gated only by your interview and the NDA and IP assignment. Otherwise we run a search, which typically produces candidate profiles within two to three weeks, and nobody starts until you have said yes.

How do we hire PPC specialists through BigTree108?

Tell us the work, the seniority and the hours you need. We propose one or two people with their profiles, you interview them the way you would interview your own hire, and you sign one agreement with BIG TREE 108 LLC and receive one invoice a month.

Who owns the work they produce?

You do. Every specialist has a signed contract with BigTree108 that assigns all work product to the company, and our agreement with you assigns it onward. Code, designs and documents are delivered into your own repositories and tools, not kept where only we can change them.

Need someone to run your ads?

Tell us the platforms you advertise on, the monthly budget and what counts as a conversion. You get an answer within one business day: a plan for the first month, candidate profiles, or a scope for an audit of your accounts.

Email hello@bigtree108.com How we respond